A Framework for Marketing Management (6th Edition)
Format: PDF eTextbooks
ISBN-13: 978-0133871319
ISBN-10: 9780133871319
Delivery: Instant Download
Authors: Philip Kotler
Publisher: Pearson
The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
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