M – Advertising (3rd Edition) by William Arens
Format: PDF eTextbooks
ISBN-13: 978-1259815942
ISBN-10: 1259815943
Delivery: Instant Download
Authors: William Arens
Publisher: McGraw-Hill Education
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.
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