Marketing (7th Edition) by Dhruv Grewal
Format: PDF eTextbooks
ISBN-13: 978-1260087710
ISBN-10: 1260087719
Delivery: Instant Download
Authors: Dhruv Grewal
Publisher: McGraw-Hill Higher Education
Grewal/Levy Marketing 7e was designed to show today’s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The seventh edition represents the authors’ most extensive revision today exploring both fundamentals and new marketing influencers such as digital social and mobile marketing marketing analytics and the psychology influencers on consumer behavior. Written in an engaging highly visual format with up-to-date examples throughout for today’s mobile students and instructors.
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