Marketing – Real People, Real Choices (9th Edition)
Format: PDF eTextbooks
ISBN-13: 978-0134292663
ISBN-10: 0134292669
Delivery: Instant Download
Authors: Michael Solomon
Publisher: Pearson
Real people making real choices
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what’s happening in the world of marketing today.
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