Media Essentials (Fifth Edition)
Format: PDF eTextbooks
ISBN-13: 978-1319208172
ISBN-10: 1319208177
Delivery: Instant Download
Authors: Richard Campbell
Publisher: Bedford/St. Martin’s
A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape―and how past innovation and change have informed our current media world.
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